Fact.

A single Swedish Dishcloth = Up to 20 regular paper towel rolls. 

Versatility. 

"Tough enough for pots and pans while gentle and soft enough for your face.."

Swedish Dishcloths aren't just for cleaning veggies, dusting, washing windows, mopping, cleaning the sink or toilet. They are tough enough for pots and pans while gentle and soft enough for your face. You read all of that right. They're hypoallergenic and the list goes on... How will you use yours?